Founder’s Way
UX Research Stack
This user experience research stack is comprised of methods to measure impact across your organization.
Read MorePetal Diagram
The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets.
Read MoreBusiness Model Canvas
The business model canvas helps visualize the ways your business creates, captures, and delivers a value proposition to your customer.
Read MoreValue Proposition Canvas
A well crafted value proposition speaks directly to relieving the pain-point of your customer.
Read MorePersona Canvas Complete Guide
Persona canvas is a strategic tool for gaining deeper insights on your customer.
Read MoreEmpathy Mapping
Gain an empathetic understanding of your customer by putting yourself in her shoes.
Read MoreCrafting a niche
A good niche doesn’t just fall into your lap. It must be carefully crafted. This post explores why you may want to say it’s more like “crafting a niche”. I am in the process of crafting a niche. At first, crafting a niche was somewhat challenging. I’ve since been able to wrap my ahead around…
Read MorePodcast
A short podcast about becoming the best version of yourself.
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